We take a very consultative approach with clients and therefore create a lot of education content for client use. In fairness, we often offer this to the general public for free and openly have conversations about the material within in many settings. If an industry professional wishes to use our copywritten content we ask that they obtain written permission and pay for any downloads, regardless of use. The fee for industry professionals (fee only applies to industry professionals) varies per piece with a minimum of $150 per download.